An auxiliary of Abu Dhabi-based International Holding Company (IHC) has obtained a stake in Firefly, a computerized media stage that interfaces crowds with dynamic media on taxis and rideshare vehicles.
IHC’s Multiply Marketing Consultancy (MMC) has procured the stake in Firefly, which is supported by financial backers like Google Ventures, NFX, and Stanford University’s StartX Fund and works across significant US urban communities.
It works with taxi organizations and rideshare drivers to introduce its restrictive publicizing shows on their vehicles. These screens convey dynamic substance dependent on the spot based, WiFi-empowered triggers.
As far as perceivability, Firefly’s screens guarantee more than a great many impressions for each month.The arrangement will extend Firefly’s tasks into the Middle East interestingly through a joint-adventure office based inside MMC’s central command in Abu Dhabi.
Samia Bouazza, CEO of Multiply Marketing Consultancy, said: “Firefly’s speculation will carry more worth to all publicists looking to customize their informing and hyper-focus on their crowds. Interests in our correspondences vertical guarantee that our media groups are overhauling our nearby customers with the most recent, generally creative and logically exact innovation accessible available.”
“Our ventures are picked to meet a few standards that are consistent with our way of thinking. They are future-engaged, effective and adaptable; and they enable in any event one partner to arrive at their maximum capacity through innovation,” added Bouazza.
IHC was established in 1998 and the ADX recorded organization involves in excess of 30 substances across a developing number of areas.
